After almost two years of waiting, Google finally announced a major Penguin update. They suggested the new Penguin is now real-time and baked into the «core» algorithm. Initial impact assessments were small, but it was later revealed that the Penguin 4.0 rollout was unusually long and multi-phase . There was a period of heavy algorithm …
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Google Lens
Google started rolling out a penalty to punish aggressive interstitials and pop-ups that might damage the mobile user experience. Google also provided a rare warning of this update five months in advance. MozCast showed high temperatures from January 10-11, but many SEOs reported minimal impact on sites that should have been affected. Whether you’re just …